Website Redesign & Paid Ads: A/B Testing

Process Work

Prospecting Display Ads

The goal was obtain new/prospective customers and retarget to those who have bounced from the suits landing page with more minimalist/luxury approach. A/B Testing: Conversions of outdoors lifestyle vs. technology imagery.

Retargeting Display Ads

To retargeting prospective customers and registrants who have bounced from /suits landing pages. A/B Testing: Conversions of static vs. animated display.

Website Redesign: Weddings

The goal was to acquire customer information from prospective customers interested in purchasing for suits.

Website Redesign: Suits

The goal was to acquire customer information from prospective customers interested in purchasing for suits.

Results

Average of increase in conversion rates from .03% to 11.5% of all display ads. Animated ads performed best.